A new distribution model for music
All roads lead
to the top.
Headlights is a global competition where fans push artists up the mountain, and artists get paid for the climb. One open pathway for every artist on Earth. No gatekeepers. No algorithm.
The channel
Every era of music is defined by the channel it runs on.
Each shift changed who picks the artists and who gets paid. For a hundred years music rented its channel. Headlights builds one of its own.
$0.003
What a stream pays. Streaming set the price of a song at almost nothing.
0
Artists anyone is paid to develop. Labels wait for someone to blow up, then buy the asset.
1
Clear pathway to the top, until now. Headlights puts it in the open.
How it grows
One road.
Five altitudes.
Camp 01 / 05
The Global Game
Online. Open to anyone, anywhere. Live today.
Every artist on Earth starts at the same trailhead. Drop a song, rep your city, and let verified fan votes move you up one leaderboard.
The new economic model
Competition is the product. Brands fund the climb.
It shifts the cost of developing an artist off the label and onto the system. More artists and fans enter. The loop repeats.
01
Artists compete
One clear pathway for every artist.
02
Fans vote
An interactive show, not a feed.
03
Media is made
Every result becomes content.
04
Brands sponsor
Engaged fans, bought like sports.
05
Artists get paid
Development, funded by the system.
The bottom rung is already live
Four seasons in. The game is running.
Who it's for
A career for artists. A game for fans. A crowd for brands.